The shopper uploads a picture or describes the product they need.
LIMITED
LIMITED
TAAJ Innovative Technologies Limited creates practical digital solutions for underserved markets. Our flagship product, TỌJÚ, helps African stores sell online without the burden of uploading and maintaining a full inventory catalogue.
Instead of asking small stores to digitise thousands of stock items, TỌJÚ lets customers lead the search and gives nearby merchants an easy way to respond.
The shopper uploads a picture or describes the product they need.
Local African stores respond with availability, price and pickup or delivery options.
The shopper chooses the best offer and completes the transaction with confidence.
Many independent African retail stores across borders have limited time, staff or systems for maintaining online inventory. TỌJÚ removes that barrier while helping shoppers find culturally relevant products faster.
Stores respond only when a relevant request appears.
Ideal for fast-changing, imported and specialty products.
Customers discover and support nearby independent businesses.
We focus on usability, access and practical adoption—not complicated systems that small merchants cannot maintain.
Low-friction onboarding and easy offer submission.
Demand is visible before the merchant spends time responding.
Designed to expand across cities, communities and product categories.
Speak with us about merchant onboarding, partnerships, investment or market expansion.